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CALIFORNIA AUTHOR AND FITNESS EXPERT TEAMS UP WITH THE PRESIDENT’S COUNCIL ON PHYSICAL FITNESS AND SPORTS TO PROMOTE ‘THE MAGIC’ PILL TO GETTING & STAYING HEALTHY

President’s Council on Physical Fitness and Sports’ 50th Anniversary Celebration Stresses Public-Private Partnerships

Atascadero, CA., March 7, 2006 — PeopleFit USA, a leading fitness coaching firm, founded by author and acclaimed fitness expert Heather Moreno, has announced its designation by the President’s Council on Physical Fitness and Sports as a ‘50th Anniversary Partner to Get America Moving!’ Through the partnership, the two organizations will jointly promote physical activity, fitness and sports throughout 2006, as the Council is celebrating its 50th Anniversary.

Established by President Dwight D. Eisenhower in 1956 as the President’s Council on Youth Fitness, the Council was later expanded to include Americans of all ages and abilities. Today, the Council is a federal advisory committee of up to twenty members, who recommend programs and initiatives on physical activity, fitness and sports to the President through the Secretary of Health and Human Services (HHS). President George W. Bush established the HealthierUS initiative in 2002 to stress prevention through healthy lifestyle choices, including daily physical activity, sound nutrition, preventive screenings, and safe behaviors.

“With the baby boom population approaching age 60 this year, physical activity is imperative not only to the health and overall well-being of these individuals, but also to the health and overall well-being of the United States” said Heather Moreno, president of PeopleFit USA and author of the book, Achieving Physical Wealth: 8 Simple Steps for Breaking the Rules of Staying Fit. “We are proud to work with the President’s Council on Physical Fitness and Sports as a 50th Anniversary Partner to Get America Moving. From online campaigns to local and regional educational programs for adults and kids, we’re planning a year long effort to get our community fit and active.”

"We’re delighted to have PeopleFit USA as a 50th Anniversary Partner to Get America Moving,” said Melissa Johnson, executive director of the President’s Council on Physical Fitness and Sports. “We’ve established the 50th Anniversary partnerships to recognize the valuable contributions in health and fitness of our longstanding colleagues and friends and to establish relationships with new partners who are doing this vital work today. We’re fortunate at this time in our history to have a President who 'walks the talk.' For those who say they have no time to be active, we answer that the man who is arguably the world's busiest person understands how important it is to make time for physical activity in his day. If there were a prescription medication that produced all the health benefits of daily physical activity, everyone would take it. Physical activity is truly ‘the magic’ pill.”

For more information about events for the 50th Anniversary to Get America Moving in Atascadero, contact Heather Moreno at 805-460-9537 or heather@peoplefitusa.com.

For information about the President's Council on Physical Fitness and Sports, go to www.fitness.gov. To start a physical activity and fitness program, log on to www.presidentschallenge.org and sign up to take the President's Challenge.

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